L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

L.O.L. Surprise! has partnered up with WBDGCP, the iconic brand to introduce an adorable, one-of-a-kind collection that’s a colorful creation based on the nostalgic, beloved TV show, The Powerpuff ...

In 2016, every kid wanted a Hatchimal, and parents were running around coughing up lots of money to make sure their child got one. This year, the hot toy for the holidays is something called the ...

It’s hard to find a child over four years old who hasn’t heard of L.O.L. Surprise dolls. Even my 3-year-old could immediately identify the bright pink balls hiding a small mystery doll (or pet) and ...

One week after a Trolls doll was pulled off store shelves after complaints that a button on its bottom could promote child abuse, L.O.L. Surprise Dolls have come under fire for what happens when you ...

Internationally acclaimed confectionary brand Haribo joins robust portfolio of best-in-class licensing partners unique to the L.O.L. Surprise! Loves Mini Sweets line. MGA Entertainment has announced a ...

MGA Entertainment, the company that makes L.O.L Surprise! dolls, is finally responding to a rash of viral videos that swept through the internet this week demonstrating how some of its dolls change ...

Forbes contributors publish independent expert analyses and insights. Dana Feldman is a Los Angeles-based reporter who covers entertainment. Toy whiz Isaac Larian tapped into the unboxing phenomenon ...

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. On the heels of Hello Kitty’s 50th ...