Hosted on MSN
Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 20, 2025, 06:36pm EST The new Lego F1 Academy car ...
The most surprising thing about LEGO joining the F1 Academy grid isn’t that the world’s most iconic toy brand is sponsoring a race car. It’s how quickly the two companies turned an idea into a fully ...
LEGO Speed Champions is releasing the APXGP Team Race Car set, inspired by the 2025 F1 The Movie The 268-piece replica features the car’s black and gold livery and includes Sonny Hayes and Joshua ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results