Lab reports, or scientific reports, are the primary vehicle used to disseminate and communicate scientific research methods across science and engineering disciplines. They are structured and ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Lab reports are used in the sciences and in psychology to describe and analyse the results of an experiment, so that you can explore a scientific concept. Find out how to structure your lab report. In ...

In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...