By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

Nowadays, gamers don't play to win as much as they play to have an experience. Futuristic images of the metaverse abound, but for now it looks a lot like Roblox's digital experience platform. This ...

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Lamborghini unveiled the Lanzador concept car that the Italian carmaker unveiled back in August. Now, the all-electric Ultra GT stars in the digital world on Roblox. The Lanzador joins the immersive ...

If you missed your chance to see the Lamborghini Lanzador at its Pebble Beach unveiling back in August, you’re in luck, as Lamborghini is now offering another way to experience the all-electric “Ultra ...

“This collaboration is a testament to our commitment of reaching a new generation of fans and showcasing our brand’s leadership in both the digital and physical realms,” Lamborgini marketing director ...