“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madhavan Rathinam, VP of ad operations and ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

Google warns against lazy-loading above-the-fold images. It can delay LCP and feel jarring for visitors. Verify in Search Console by checking the rendered HTML. On Google’s podcast, Martin Splitt ...