“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madhavan Rathinam, VP of ad operations and ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes. Google warns against lazy-loading above-the-fold images ...

Also known as on-demand loading, Lazy Loading is a technique for optimizing online content. This technique, instead of loading the entire web page and rendering it in one go, loads and displays a ...