The owner of one of the most valuable teams in American sports knows that LeBron doesn't just play for the U.S. for himself, he does it as an ambassador for the Lakers: "It was a big deal for ...

LeBron James may have landed himself on Drake's bad side.The rapper and Toronto Raptors global ambassador appeared to take aim at James in a new freestyle, "Fighting Irish," which addresses his recent ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

As of this day, LeBron had 22 iterations in his main line and dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness). His signature sneakers bring in around $340 ...

LeBron is the brand's most important ambassador. LeBron will make his regular season debut with the Lakers on October 18 against the Portland Trail Blazers. Until then, expect he and his teammates ...

As of this day, LeBron had 22 iterations in his main line and dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness). His signature sneakers bring in around $340 ...