Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...

Industry Leading Technology Enables Distributors to Efficiently Allocate Addressable TV Inventory to Optimize Ad Spend and Provide a Better Experience for Advertisers, While Balancing Traditional ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. BlackArrow, a provider of advertising systems for television platforms, has announced new ...

Dish runs a scaled addressable advertising business. But its process to decide whether to run a linear or addressable ad was highly manual. Staff used spreadsheets and spent two to three weeks just to ...

New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...

Advertising spending on linear television fell 7% in the fourth quarter from the prior year, according to ad intelligence company Guideline. Guideline, which acquired Standard Media Index in 2022, ...

Ad spending on linear TV was down 7% in February, according to Guideline, owner of media tracking and analytics service Standard Media Index. The February decline dropped spending on linear TV to its ...

For most traditional linear TV companies, social video generates about 70% as much reach as linear TV — and for Disney, the reach is nearly the same. The 18-to-34 age segment generates more than half ...

Citia, a new software system from a New York-based company fittingly called Semi-Linear, demoed its product onstage today at the 10th annual D: All Things Digital conference. Founder and CEO Linda ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV ...