Amazon is showing signs it may be ramping up its efforts in linear TV streaming, confirming longtime speculation about the tech giant's evolving streaming strategy. Several postings for jobs at ...

News Linear Programming Might Not Be Dead After All By George Winslow published July 21, 2021 ...

Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.

For linear and CTV to remain relevant and coexist, measurement needs to evolve, just like the TV product. So is TV’s death exaggerated? Yes. Can TV and CTV coexist? Most definitely. My hope is that an ...

With fewer households with traditional linear TV subscriptions than without, they say Q1 “was very likely the worst single quarter ever for linear video.” But, they warn, “the eye test may ...

With more ad dollars being allocate to streaming video, SMI has introduced two new products that provide cost efficiencies for linear TV and digital media.

Unified Video Technologies (UNIV), a provider of complete media ecosystems and software services for broadcasters, enterprises and the entertainment industry, will debut a new front-end interface for ...

FreeWheel will give multichannel video programming distributors (MVPDs) access to the technology in the coming months. Why it matters Advertisers will be able make a centralized linear and digital ...

Amazon looks to be ramping up its efforts in linear TV streaming, confirming speculation about the tech giant's evolving streaming strategy.