Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this ...

Shay Mitchell tells PEOPLE that her much talked about new kids' skincare line rini is a "solution" to a common parenting ...

The best lip glosses are far more versatile than you’d think. An upgrade to the sticky, Y2K-era formulas, the lip gloss of ...

Five experts weigh in on Shay Mitchell's skincare line for kids, Rini, which made waves on social media last week.

At least, that was the case for just about every teen girl I’ve chatted with recently, whether she lives in New Jersey, New ...

A DISTURBING free online kids’ game allows girls to book into a fantasy surgery to request lip fillers. Youngsters are asked to help cartoon girl Goldie decide if she should get enhancement injections ...