Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, ...

AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

With AI now becoming part of our everyday life, how do local businesses stand out in the AI search engines? How can companies continue to generate new business when there's new marketing verticals to ...

Yelp has filed an antitrust suit against Google, alleging the tech giant's search engine dominance allows it to engage in unfair business practices against local search competitors. Yelp, which ...

Instead of following its “stated mission to deliver the best information to users,” Google has instead “illegally abused its monopoly in general search to dominate the local search and local search ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Proximity matters less for local service ads ranking. Service area alignment is now a more crucial factor. Businesses must define and honor true service boundaries. Google states proximity to the ...

WebFX reports analyze 237,000 home service queries, revealing AI Overviews impact search visibility and strategy for ...