The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

A catchy logo helps to identify your business or products to your customers or consumers and to differentiate your products or services from those of your competitors. A logo can be a symbol, artistic ...

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Hello space fans! If something seems a little different on Space.com lately, you're not seeing things. We've got a new logo, and we recently tidied up our design a little. It's part of a broader ...

You've probably never noticed it, but the Starbucks logo has a tiny, hidden detail. Here's how to spot it. Some like their coffee bold and black, while others take it sweet and sugary. No matter your ...

Michael D. Shaw is a biochemist and freelance writer. A graduate of the University of California, Los Angeles, and a protégé of the late Willard Libby, winner of the 1960 Nobel Prize in chemistry, ...

Katikati College students who’ve been part of creating their school’s new logo, houses and motif designs are overwhelmingly positive about the changes. Year 8 students Monty Groenewald, George ...