To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

What does the Mercedes Benz logo mean? Who designed the Mercedes Benz logo? We cover that and more as we look at the history of the iconic emblem. The Mercedes-Benz logo is an iconic emblem, not only ...

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

Most of you reading this have only ever known Bitcoin by its current logo: that white, double-striped “B” superimposed on an orange circle. Orange coin has become an internationally-recognizable ...

When the Harley-Davidson Model 1 first roared into life in 1905, it began a big, bold, long-lasting legacy. After more than a century, Harley-Davidson has grown from a simple motorcycle-building ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

Clark’s original wooden pony logo. Fifty-some years later, we’ve seen a bunch of evolutions to this particular equine, which is always galloping west (left). According to Lee Iacocca, “The Mustang is ...

This isn't the Ford Mustang's ancestor. The Mustang I Concept was a sporty two-seat concept car not intended to have anything to do with the actual production Ford Mustang, which was being designed in ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...