Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

Pro loyalty members now earn the same points toward MyLowe's Money and get access to Member Only Deals as Homeowner loyalty members PLUS added perks Redesigned specifically for the small-to-mid-sized ...

El Pollo Loco has upgraded its Loco Rewards program with an objective of offering members more experiences and exclusive ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Verizon is offering a $10/month per line loyalty discount to subscribers. The discount can be applied by visiting the MyAccess page on the My Verizon app. Users with multiple lines can apply the ...

ITA Airways is continuing its transition away from SkyTeam and toward Star Alliance, with a full move into the latter ...