What changes might be happening at the Star Alliance carrier?

The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’ credit and debit cards. A new service called SingleSwipe, from loyalty marketer ...

Loyalty is sustained by trust. As consumers gain more choice in how they pay, programs that recognize real behavior rather than legacy structures will define the next era of loyalty.

General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard. The new card is issued by Barclays US Consumer Bank. The updated program aims to deliver ...

By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

ITA Airways is continuing its transition away from SkyTeam and toward Star Alliance, with a full move into the latter ...

Sprint Mart is celebrating the launch of the Professional Driver Loyalty Program's launch celebration by hosting in-person ...

For frequent travelers, choosing one hotel rewards program can help you earn elite status and benefits. Many or all of the products on this page are from partners who compensate us when you click to ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...