Most multi-location brands remain largely invisible in local searches, with the average brand failing to appear in three out ...

He explained that before anything else, it iscritical that a clear strategy for building a brand beyond local market exists and that there is clear goals that quantify what the brand stands to ...

Local brands like Pakistan's Cola Next and Egypt's V7 are gaining market share. Despite the setbacks, both companies continue to invest in these regions, seeing long-term growth potential.

Whether you're looking for a cozy spot to grab a drink, a breakfast joint for a quick bite, or you're looking to avoid traditionally tourist-heavy places, our local experts share their favorite ...

The majority of Thais are willing to pay more to support local brands, as more than 90% feel proud seeing Thai brands in the international market, according to a survey by VML Thailand ...

Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

An easy and fashionable fix? A tote or handbag from one of the best purse brands, of course. See below for the best of the best in the world of bags, along with some options that will become your ...

While at the regional level, global brands top the list of most recognised brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries. This ...

The term ‘vocal for local’ and ‘atmanirbhar Bharat’ have become trending topics across engagement platforms since. What is encouraging to note is the quick uptake by consumer brands which ...

SOCi has released the SOCi Local Visibility Index 2024, spotlighting the top 100 brands that are capitalizing on the $54.1 billion opportunity in localized digital marketing. Despite this success ...

The best swimsuit brands for women offer a variety of high-quality styles and different coverage levels to suit every figure. After carefully evaluating over 30 top options, our pick for best ...

In each country, we compared two global brands to two local brands in each of five categories: cars, beer, fast food, shampoo/conditioners and soft drinks. In total, we interviewed 3,307 people about ...