Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...

Why should women have all the fun? Men, too, are discovering the pleasures of beauty salons and skincare regimens driving the ...

A grooming trend that emphasizes a natural-looking appearance like Korean male idols is spreading among young men in Japan, and K-beauty is playing a central role, a local newspaper reported.

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...

Gender-neutral brands like The Ordinary and Non Gender Specific have registered significant growth in male-identifying customers. However, in major markets like the UK, most skincare brands targeted ...

President-elect Donald Trump has added two new fragrances to his merch shop: Fight, Fight, Fight and Victory 47. Among many others, the launch raises questions about the future of the grooming ...