Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

The target market segmentation of your business is a crucial component to define within a business plan. When you envision the overall customer base for your business, it may incorporate people from a ...

AMSTERDAM--(BUSINESS WIRE)--AM Best is maintaining its outlook on France’s life insurance segment at negative. In its new Best’s Market Segment Report, “Market Segment Outlook: France Life Insurance”, ...

MEXICO CITY--(BUSINESS WIRE)--AM Best is maintaining a negative outlook on Brazil’s reinsurance market segment, citing in part political uncertainty and tax reform measures that are pressuring ...

Following two years of unprofitable but improving results, the U.S. nonstandard auto insurance segment has notched a slight profit for the first half of 2024, according to a new AM Best report.

Only a few weeks before the reduction of GST on mid-market hotels, India’s top two hotel companies – Marriott and Indian Hotels Company – bought equity stakes in companies that own or manage hotels in ...