The marketing profession needs to re-focus on the fundamentals, and study what consumers actually need rather than rush into campaigns, according to Sharon Walsh, the managing director of Heineken ...

Learn the basics of creating a marketing plan, building a brand, managing ads and budgets, and using digital and social media ...

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Communicating a clear purpose, and building trust by offering real, personalized value are the secret ingredients that drive brand loyalty these days, say leading marketers from Adobe, British Red ...

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Oil Marketing Association of Pakistan (OMAP) has requested Ministry of Energy for urgent intervention on revised Oil ...

Despite repeated promises and drafts, Pakistan’s inability to pass a comprehensive data protection law has left citizens ...

Intel may have unveiled the Arrow Lake-S (Core Ultra 200S) chips for desktop PCs today, but it has two more families of Core ...