Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Although the cloud giant has stepped away from the explicit "social enterprise" rhetoric in recent years, social media continues to be one of the pipelines that keeps Salesforce.com running. The ...

Facebook’s $1 billion investment into Instagram — its now 300-million-user social media picture-sharing site — seems to be paying off. With todays changes to its advertising API (application ...

Instagram opened its API and marketing technology companies including Salesforce and Hootsuite immediately took advantage with new tools for the Facebook-owned social media platform. Its ad revenue is ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul.