One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning.

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment. The Selena Gomez-founded cosmetics brand is putting ...

Print flyers are versatile marketing materials ... information such as promotions, events, and new offerings, all while ...

MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and ...

Ideal Settings for Branded Floor Mats Retail Stores: Assist consumers in keeping floors clean by welcoming them with branded ...

Please verify your email address. A great game can get lost without effective marketing, but misleading advertising can ruin a game's financial potential. Marketing mishaps like bizarre stunts or ...

Commissions do not affect our editors' opinions or evaluations. Selecting the best marketing software is more than a checkbox on a to-do list; it’s a strategic decision that can reshape the way ...

“Our approach is to market the brand first, just like how you go to buy an iPhone. You go to the Apple store for the brand ...

From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...