Marketing reports are essential tools for businesses, providing insights into performance, trends, and areas for improvement.

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

There's no one-size-fits-all template for a successful cold email. But, unless you're a spammer, that's no excuse for ...

Competition is intense and as you chase after that viral video or trending tweet, marketing fails happen ... they refer to completing an event. For example, some might say they survived their ...

Commissions do not affect our editors' opinions or evaluations. Marketing customer relationship management (CRM) platforms help businesses manage their pipelines, capture a complete view of their ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

Making a six-figure income as a full-time freelancer doesn't just happen by chance. Here are five skills you need to make $100,000+ in 2024.

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment. The Selena Gomez-founded cosmetics brand is putting ...

From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb ...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation if they wish to build brand awareness and consumer loyalty. Accordingly, a number of ...

Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply analytics to drive marketing success. You’ll also examine the wider ...