Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the ...

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and ...

What Does a Marketing Mix Consist of in Fashion?. The fashion industry, more than other fields, relies a great deal on marketing to sell, ... Many luxury brands for example, ...

For example, a simple Google algorithm change could make their blog more SEO friendly, and therefore more efficient, than their Instagram or YouTube account. Retarget Your Influencers' Visitors ...

Your 2025 Marketing Playbook — with 33 unique real estate marketing ideas to help you get more clients, listings & closed deals in 2025. Skip to content Visionaries ...

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix “Ps.” You know what I’m talking about: product ...

There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price ...

The marketing mix is not a new concept. It was originally developed in 1953 by Neil Borden, President of the American Marketing Association, to look at product, price, place and promotion.

Marketers do their level best to understand the demographic composition of their target markets — and they should.