No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

In B2B, defining the target audience or readership involves knowing the industry, company size and prospect’s title, responsibilities, education and degree of knowledge in your chosen topic, as well ...

Not all marketers think in terms of processes. Those little routines and steps that you go through for everything from updating the CRM system to approving a campaign. In white collar, professional ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Today's customers have more options than ever when it comes to online shopping, which is why marketing your e-commerce business can sometimes feel like shouting into the void. It can be even more ...

After gathering many years of marketing experience, I have come to realize that no single formula applies to all business models -- but there are a few important and fundamental concepts that tend to ...

Managing Partner at Price Benowitz and CEO of BluShark Digital (blusharkdigital.com), a digital marketing agency that specializes in SEO. Digital marketing provides professionals with the opportunity ...

Brute force marketing. Even if the phrase isn’t familiar, the meaning will be – throwing more and more people into content development to meet the demands of today’s multichannel world. Its frequent ...

If you made it through all three years of law school, passed the bar exam and are now practicing law, you probably already realized that there are plenty of things law school did not teach you. How to ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...