The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

Trained British marketers are four times more likely to pass a basic test of marketing knowledge than their untrained ...

We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on Mars. Yet, ask a marketer about the state of their database in 2026, and you’ll likely hear a sigh of ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...