Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...

Barbie has been in vogue since 1959. Since her toy store debut, the doll has adapted to each era's fashion standards, strived to hold over 200 careers and impersonated just as many celebrities. The ...

It’s an almost impossible task to objectively pick the single best piece of marketing for the Barbie movie. A year in the making, the reportedly $100 million marketing-hype cycle has built up almost ...

Move over Ken, Barbie has a new suitor. New York-based investment company Barington Capital Group has built an undisclosed stake in Barbie-owner Mattel and wants to swoop in to create value for ...

With movie stars prohibited from promoting the new "Barbie" film amid the actors strike, toy company and Barbie doll-maker Mattel worked overtime to keep the movie top of mind ahead of its release on ...