Discovery has partnered with Google to introduce AI-generated captions on its Max streaming platform. The collaboration utilizes Google's most recent generative AI technology to automatically generate closed captions and further improve the viewing experience of people with auditory impairments,

Warner Bros. Discovery has launched a new AI-powered Google Cloud solution to generate closed captions for content on Max.

Warner Bros. Discovery (WBD) is partnering with Google Cloud to generate closed captioning for content on the studio’s Max streaming service in the US. WBD will use a new “caption AI” solution that runs on Google Cloud’s Vertex AI platform to generate speech-to-text for some shows, starting with “unscripted programming.”

Warner Bros. Discovery and Google have created a new caption generation tool, known internally as "caption AI." The tech was built on Google's Vertex AI development platform for generative AI products.

Google will utilize a new generative AI tool called Caption AI to ensure maximum accuracy. The technology is based on the search giant's Vertex AI development

Warner Bros. Discovery (WBD) has agreed a deal with Google Cloud to use the latter's Vertex AI to generate captions for programming across a variety of platforms. WBD claims that its Caption AI system can significantly reduce production time and costs while improving the accuracy of captions for US-based viewers.

The new AI-powered captioning solution can reduce time spent captioning by 80% and cost by 50%, but it would still require human oversight at first.