Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...
McCafé Premium Roast Hot. Right: McCafé Iced Coffee. McDonald's has refreshed the look of its McCafé items, which now feature the company's recognizable "golden arches" on a brown background.