A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips ...

From day to day, how much content can consumers handle? There must be a limit, but, as new research shows, multichannel multitasking is pushing it higher than ever. This year alone, the overall time ...

Most of us find multitasking appealing. And media multitasking—reading a book while watching TV—is irresistible, even when the results are less than optimal. Most people aren’t good multitaskers. (See ...

Social media use and media multitasking often have a negative effect on the social well-being and communication skills of girls from age 8 through 12, according to a study conducted at Stanford ...

Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on ...

The Chainsmokers’ latest song, "Sick Boy," sums it up in a line, How many likes is my life worth? Constant interruption, desire to be entertained twenty-four seven, and continued connectedness are ...

Contemporary research into media communication increasingly focusses on how audiences process, respond to, and retain information presented through various channels. Cognitive processing refers to the ...