To increase reach, you'd include additional media in your plan or expand the timing of your message. For example, if you're only buying "drive time" on the radio, you might also include some ...

The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

It is not ordinarily the focus of global media attention ... They’re just not using it. Facebook has a plan for the other 15%, a blue-sky wi-fi-in-the-Sahara-type scheme involving drones ...

Written up by liberal outlets such as the New York Times as an erosion of access, the plan ... media control and even threatened reporters. Cygnal pollster Brent Buchanan, for example, cited ...