Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads ...

Finance leaders are expanding their roles to include ESG regulations, business planning and analysis and combatting data security risks, among other responsibilities Year over year, ESG metrics and ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

With regulation underway, companies pushing forward, and talent being reshaped, Cristian Albeiro Carmona Hernandez’s approach ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating ...

Clients have never been more confused and we have never been less transparent, less nimble and more in danger of extinction than we are right now. It’s ironic, because this moment really should be ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Content performance is complex. As a result, marketing teams often have trouble demonstrating the ROI of their efforts and getting creative approved. It's not enough to simply produce gated pieces of ...