Within 6 weeks, Wendy’s had earned 2.5 billion media impressions ... is relatively easy for businesses that can tie their social media metrics directly to financial gains. When a direct-to ...

A comprehensive report covering paid, earned and owned media, as well as other marketing activities ... internal and external communications, and other key metrics in the 2019-20 academic year. The ...

To achieve at this level, campaigns need to track and measure campaign-level metrics such as: campaign recall, social shares, earned impressions and earned media value. In nearly all cases we should ...