soapcentral2d
9 athletes who have their own signature shoes: Michael Jordan, LeBron James, and more explored
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
The Best Air Jordan 3s of All Time, Ranked
The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...
BBC1y
Michael Jordan's 'Last Dance' shoes may break auction records
A pair of Air Jordan XIIIs worn by Michael Jordan during the 1998 NBA Finals is expected to sell for as much as $4m Michael Jordan's "Last Dance" game shoes are set to break the record for most ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Forbes6mon
How The Jordan Brand Classic Can Further Elevate The Nike Brand
A mile from where Michael Jordan ... the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that forever changed the athletic shoe industry.