From wolf cuts to bubble braids, TikTok is constantly inspiring beauty and hair trends. But the latest viral sensation isn’t a hairstyle—it’s a hair color. And stunning shade aside (hint: it's ...

Should you let your hair go gray or dye it? Certainly the advantages of the former leave you with a lot more time and money. And role models include singer Emmylou Harris and actress Ellen Burstyn, ...

No two shades of blonde are quite the same. Blonde comes in dozens of iterations, from strawberry blonde and honey blonde to caramel blonde and buttercream blonde—and many, many other shades that ...

Proud natural redhead Julianne wrote a children’s book Freckleface Strawberry about a little girl who learns to appreciate her red hair and freckles. Although Kirsten makes a great redhead, she only ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...