When it comes to mobile app KPIs, what developers value most is one thing; what they use most is another. Sound like a recipe for self-destruction? That’s just one of the unforeseen results revealed ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time. Tools like Google Analytics have ...

Overview: Mobile application frameworks assist in faster development in a team using common code.Today, cross-platform tools support more than 40% of existing m ...

“Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing,” said Nick McIntosh, General Manager ...

As Margaret Gould Stewart explains it, when it comes to mobile ad experiences, Facebook views user sentiment and trust the same way it might look at a natural resource: don't use it up. At the TAP ...

Veteran-founded startup AppLink.io recently launched their Mobile App Analytics platform for developers and marketers. The platform is aimed towards helping companies get more value from their app ...

Appcelerator - Create & Manage Native Mobile Apps Across Devices jQuery Mobile - Touch-Optimized Web Framework for Smartphones & Tablets There are literally hundreds of App building tools out there.

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

Albert Kolacek is the Product Analyst at AppAgent. And this is the first of three guest posts from AppAgent.co concerning mobile games analytics. You've worked hard on your new app or game, relying on ...