After U.S. mobile subscribers have paid their carriers for data plans, advertisers on Yahoo Inc. mobile services this week will start trying to sell them other things. Later this week, Yahoo will ...

The hot new thing in the world of advertising is getting ads on mobile phone apps. But we’re not talking banner ads or animated spots. The ads will be integrated into the program. For example, if a ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Startups Mobile Posse and Acuity Mobile are pushing technology that can deliver pop-up ads to a mobile phone's idle screen any time Google, Microsoft, Yahoo, AOL, and other online giants have all said ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

App developers often grapple with the choice between in-app purchases and in-app advertising for their monetisation strategy but this dilemma doesn't need to be a deadlock for developers. "Balancing ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

YouTube Mobile is growing rapidly. With a 160% increase in mobile traffic through 2009, Google have been looking at ways to increase advertising revenue through this channel. After some initial ...

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. It's dangerous to go alone, though, so GamesIndustry ...

The whole IT industry has high hopes for mobile advertising, but it’s still in its infancy and has many hurdles to overcome before it can deliver on lofty promises of billion dollar revenues, ...