For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – ...

Additionally, Epicor’s Retail CRM Services team will team will be available to assist retailers in creating, managing and launching mobile marketing campaigns via the Epicor Mobile Marketing solution, ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

The mobile revolution rewarded those who started imperfectly years ago; the next advantage belongs to those who stop waiting ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

Mobile apps are becoming the centerpiece of the QSR experience. For consumers increasingly looking for convenience, apps provide a direct path to the food they want and a mechanism for ultimate ...

Opinions expressed by Entrepreneur contributors are their own. There’s money to be made with mobile marketing. And forward thinking businesses are raking in the dough and registering double-digit ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

While claims that mass advertising is dead are greatly exaggerated, the growth of mobile marketing in restaurants is a story just beginning to be told. Chains as large as Starbucks and restaurant ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.