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Imagine you're at the movies: The lights have dimmed, the previews are over, chatter dwindles to a hush. You take a sip of soda through a straw. You pop some artificially buttery popcorn into your ...

A spokesperson for Mars Wrigley, maker of M&M’s and Skittles, made a similar point, noting that candy sold in “boxes in movie theaters is easier to pour and share, compared to traditional packaging, ...