In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

The Annals of Mathematical Statistics, Vol. 24, No. 2 (Jun., 1953), pp. 220-238 (19 pages) In this paper two closely related heuristic principles of test construction (to be explained in Section 3), ...

However, the MMSE test has received criticism, with factors such as educational background being shown to affect scores. A new research article from Pablo Moscato and colleagues, from the Hunter ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

MENLO PARK, Calif.--(BUSINESS WIRE)--Octave, the developer of a fully-integrated Precision Care Solution built to deliver comprehensive insights that bring scientific clarity to multiple sclerosis (MS ...

In this article, we develop a new goodness-of-fit test for multivariate jump diffusion models. The test statistic is constructed by a contrast between an "in-sample" likelihood (or a likelihood of ...

Customer perceptions of your company's brand are complex and difficult to predict because of the variety of factors involved. Multivariate analysis uses statistical tools such as multiple regression ...