Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In San Francisco, customer relationship management (CRM) specialist Insightly has added a number of features to its Insightly Marketing platform, including tools for list segmentation, A/B and ...