All the noise surrounding native advertising complicates a very simple concept. Have no fear, publishers and brand marketers, native advertising is easy to understand -- and execute at scale -- with ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

According to a study by AOL UK into the nature of native advertising, the skills needed to create the type of content proving a hit with consumers would be better derived from journalists with a sense ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge ...

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the ...

The company brought in revenue of €50m in 2013, with video advertising revenue up 41 per cent to €45m. According to co-founder and CEO Pierre Chappaz, native and mobile video advertising will be the ...