Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Official images and details for New Balance's first-ever high school basketball camp located in Boston.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

The biggest NBA news so far this offseason is a significant development for the Los Angeles Lakers: LeBron James has decided ...

Joe's New Balance Outlet is selling New Balance Hesi Basketball shoes for only $35. The list price of the sneakers is $110, so buyers are saving a whopping 68%.

While Judge Claudia Wilken's decision lends room for optimism the case will be resolved, it also pushes back the timeline yet again ...