As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New ...

The 2025 NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick and New Balance are concerned, it's Flagg Day. That is of course ...

The ad ends with New Balance declaring June 25 as "Flagg Day." Of course, June 25 is the day of the 2025 NBA Draft. To celebrate Flagg Day and the next step in Cooper’s on-court journey, ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

On Monday, New Balance officially deemed June 25 as “Flagg day.” That’s the same day the NBA draft is scheduled to begin at Barclays Center in Brooklyn, New York.

So, maybe that's why he get a $75 t-shirt. Yes, New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for $74.99, and no, it doesn't come with a $50 bill. A sweatshirt with ...