Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Turnarounds are never easy, especially when dealing with a massive company with a powerful brand like Starbucks. The huge run ...

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Starbucks, under new chief executive officer Brian Niccol, is trying to improve work conditions for employees, an issue that's become so prevalent that it led to unionization.

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

Luckin Coffee, China’s coffee chain, has reported impressive sales figures, outpacing its major competitor Starbucks (NASDAQ: ...

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

Niccol has been planning a back-to-basics strategy as the coffee chain faces low sales. Schultz, who served three stints as CEO, said there's no chance he'd reprise the role. Brian Niccol knew ...