Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company.
New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...
Bob Iger's empire kept the Google-owned platform at bay in Nielsen's monthly media distributor rankings for December.