Nielsen, Paramount Sign Multiyear Deal, Ending Contract Dispute
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
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Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...
Paramount Global Renews Contract With Nielsen After 4-Month Dispute
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
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Nielsen Out Of Home Measurement Now Covers 100% Of The United States
Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The ...
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Paramount, Nielsen Set New Ratings Measurement Partnership After 4-Month Standoff
ad-supported streaming platform ratings, Nielsen ONE ads for connected television and its national out-of-home expansion to inform advertising, programming and licensing strategies. “We are ...
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Paramount Re-Ups With Nielsen For Audience Measurement
Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...
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Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s leading broadcast, cable and streaming platforms
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
TV Ratings: Here's How Much Streaming Impacts Viewing on Top Network Shows
It's a pretty well-established fact that streaming has a sizable effect on ratings for shows that originate on broadcast ...