NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...
Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The ...
ad-supported streaming platform ratings, Nielsen ONE ads for connected television and its national out-of-home expansion to inform advertising, programming and licensing strategies. “We are ...
It's a pretty well-established fact that streaming has a sizable effect on ratings for shows that originate on broadcast ...
Multi-year deal includes Local TV and OTT measurement for stations across the country ...
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