More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with ...

We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal ...

Forget about the misty moments in sports, honoring heroism and grace. Nike is going for the jugular in its new campaign for the coming Olympic games. “Winning Isn’t for Everyone” highlights the ...

Lawn-care company Scotts Miracle-Gro is launching its first-ever integrated campaign. The effort shifts the message from product attributes to the joys of gardening. The effort, via New York-based ML ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

The reaction to the ad had been all over the map. Outsports, a sports Web site for the gay community, wrote "Nike ain't so wrong." Still, the topic has been a hot one in the industry. Yesterday, Mars ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

KENNER – Booster clubs in the City of Kenner are now forbidden to buy any Nike products. Kenner Mayor Ben Zahn sent out a memo on September 5 with the new directive, a day after Nike made headlines by ...

Beth L. Fossen receives funding from the Marketing Science Institute. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...