Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.

One reviewer on Nike's site said the style is good for injury-prone people and a "great mileage shoe," while another wrote: ...

Not so many Jordans. But I’ve been a supporter of the parent company all my life. Nike’s shoes and apparel have been my ...

He’d somehow built a brand worth more than the NBA, turned its biggest stars into Nike sub-brands, and paid them as much as their teams did. Except now they weren’t the only ones cashing in.

Few brands have shaped consumer behavior, athletic trends, and marketing strategies as profoundly as Nike has. The history of Nike not only includes its iconic Nike swoosh logo, sponsorship of ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

NOCTA x Nike collaboration line's latest iteration is the "Mint Foam" colorway of Hot Step 2. The sneaker is officially scheduled for global release on November 5, 2024.

Nike — which last month announced Elliott ... it lost eight points among females (48% versus 56% last year). The brand gave ground to New Balance (up four points from last year), Adidas ...

Run clubs are booming, and the 2024 NYC Marathon takes place on November 3. Popular brands among runners will include Nike, ...

Jordan Brand took advice from many of the 15 women athletes in the Jordan Brand Family to produce what became the Jordan Heir ...

Athletic apparel giant Nike (NKE) ushers in a new era as former executive Elliott Hill returns to take the reins as president and CEO today. His mission is to revitalize the iconic brand and ...

They’re finished with the iconic Jumpman logo inspired by NBA star and brand namesake Michael Jordan, whose game-changing deal with Nike in 1984 preceded California Gov. Gavin Newsom’s NCAA ...