Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo, the parent of Johnnie Walker and Crown Royal, will expand its presence in the growing alcohol alternatives category ...

Diageo acquires Ritual Zero Proof Non-Alcoholic Spirits, aiming to meet growing consumer demand for sophisticated spirits ...

Diageo has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to meet growing demand for alcohol ...

SALES of rum are booming. We are now drinking more of the sugarcane spirit than whisky thanks to numerous versions flooding on to the UK market, with sales topping the ­£1billion mark. Here, The ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum.

Ben Branson, the founder of non-alcoholic pioneer Seedlip, has launched a distillery dedicated to producing 0.5% abv spirits ...

Co-founder Tom Warner talks expansion plans, prospects for gin and why distillers must adapt to consumers’ rapidly changing ...

Place three lime wedges, the syrup and the torn mint leaves into a highball glass. Muddle well to release the citrus juice ...

Diageo has acquired US-based non-alcoholic spirits brand Ritual Zero Proof as part of its strategy to capitalise on growing ...

Autumn means apples; autumn means gatherings; autumn necessitates a large-format drink to tie the two together. Two spirits, ...